Dinasti International Journal of Digital Business Management
Dinasti International Journal of Digital Business Management (DIJDBM) provides widespread coverage of high quality research in a broad range of topics such as digital business management science and technology advancements, and establishing new collaborations in these areas. Original research papers, state-of-the-art reviews are invited for publication in all areas of digital business management science and technology. It is therefore a multidisciplinary journal inspired by diversity and open to methodological plurality. Our main concern is that articles have strong theoretical foundations, meet the highest analytical standards, and provide new insights that contribute to the better understanding of managerial phenomena.
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<![CDATA[THE ANALYSIS THE EFFECT OF MACROECONOMIC FACTORS ON INDONESIA 10-YEAR GOVERNMENT BOND YIELD ]]>
<![CDATA[Chyntia Juliana Pratiwi]]>;
<![CDATA[Matrodji H. Mustafa]]>
<![CDATA[ Dinasti International Journal of Digital Business Management Vol 2 No 3 (2021): Dinasti International Journal of Digital Business Management (April - May 2021) ]]>
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DOI: 10.31933/dijdbm.v2i3.697
<![CDATA[The purpose of this research is to analyze macroeconomics, namely Inflation, Gross Domestic Product, Exchange Rates, Interest Rates and Sovereign Risk to Indonesia 10-Year Government Bond Yield. The population in this study were all government bond yield tenors of the benchmark series for the period 2017 to 2019. The type of research used in this study is causal associative research. The research sample is Indonesian government bonds with a tenor of 10 years. The sample amounted to 36 data. The data analysis technique used multiple regression analysis method. The results showed that inflation and Gross Domestic Product have no effect on the Indonesia 10-Year Government Bond Yield. Exchange Rates, Interest Rates and Sovereign Risk have a positive and significant effect on the Indonesia 10-Year Government Bond Yield.]]>
<![CDATA[RELATED IMPACT FROM PRODUCT QUALITY AND BRAND IMAGE TOWARDS BUYING DECISIONS AS WELL AS ITS IMPLICATIONS TO CUSTOMER SATISFACTION AT FUJI YUSOKI KOGYO ]]>
<![CDATA[Ryan Irawan]]>;
<![CDATA[Arifin Sitio]]>
<![CDATA[ Dinasti International Journal of Digital Business Management Vol 2 No 3 (2021): Dinasti International Journal of Digital Business Management (April - May 2021) ]]>
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DOI: 10.31933/dijdbm.v2i3.807
<![CDATA[This research aims to find out those influence from Product Quality, and Brand Image towards Buying Decisions and its Implications to Customer Satisfaction at Fuji Yusoki Kogyo. This type of research was catagorized as descriptive analytics research. While population was customers from Fuji Yusoki Kogyo totalling of 56 customers according to December 2020 company's internal data. The analysis technique used path analysis through SmartPLS version 3.3. The results from this research was indicate that (1) Product Quality has huge impact to Buying Decision (2) Brand Image has significant influence over Buying Decision (3) Buying Decision has undefinable effect to Customer Satisfaction (4) Product Quality has marked affects towards Customer Satisfaction, and (5) Brand Image has huge impact on Customer Satisfaction]]>
<![CDATA[THE EFFECT OF TRAINING, WORK DISCIPLINE AND ORGANIZATIONAL COMMITMENT ON EMPLOYEE PERFORMANCE AT THE BUILDING PLANT T DEPARTMENT OF TIRE COMPANY IN BANTEN ]]>
<![CDATA[Abdul Aji Kresna Tri Anggara]]>;
<![CDATA[Sangkala Ruslan]]>
<![CDATA[ Dinasti International Journal of Digital Business Management Vol 2 No 3 (2021): Dinasti International Journal of Digital Business Management (April - May 2021) ]]>
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DOI: 10.31933/dijdbm.v2i3.814
<![CDATA[The era of globalization has an impact on changes in various aspects, including business competition which has become increasing tightly. More and more competitors and high business competition require organizations to have high knowledge and abilities to be able to compete. Changes that occur due to globalization require companies to be able to establish strategies related to improving performance. Tire manufacturing in Banten is one of companies which are faced with business competition in which the company has fairly tight competitors. The Building Plant, Department T, is one of the parts in the organizational structure of this tire company, where the department is also required to meet the performance indicators set by the company. Many factors affect employee performance including training, work discipline and organizational commitment. This study aims to determine the effect of training, work discipline and organizational commitment on employee performance in tire companies in Banten. This study uses a quantitative approach with data analysis in testing the measurement model and testing the structural model using SmartPLS version 3.2.7 software. The results show that training has a significant effect on employee performance, work discipline has a significant effect on employee performance, organizational commitment has a significant effect on employee performance, and training, work discipline and organizational commitment has a significant effect on employee performance.]]>
<![CDATA[THE EFFECT OF RELIGIOSITY, KNOWLEDGE, AND SERVICE QUALITY TO PEOPLE’S INTEREST IN IMPLEMENTING CASH WAQF ]]>
<![CDATA[Arditya Farid Setyawan]]>
<![CDATA[ Dinasti International Journal of Digital Business Management Vol 2 No 3 (2021): Dinasti International Journal of Digital Business Management (April - May 2021) ]]>
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DOI: 10.31933/dijdbm.v2i3.823
<![CDATA[This research has the purpose to reveal the impact which is caused by religiosity, knowledge and service quality on people's interest in implementing cash waqf. The method used in this research through a survey method. The research population was all the people who had done cash waqf with a total sample of 60 people. The research data used was primary data that gathered through distributing questionnaires to samples or research respondents. The analytical tool used was linear regression, correlation, coefficient of determination and hypothesis test. The results showed that: (1) The regression coefficient of religiosity on interest was -0.062, so the religiosity did not have a positive impact on employee performance. (2) The regression coefficient value of knowledge on interest was 0.265, so the knowledge had a positive impact on interest. (3) The value from service quality regression coefficient on interest was 0.292, so the service quality had a positive impact on interest. (4) The results showed that religiosity, knowledge and services quality simultaneously had an affects on the interest variable.]]>
<![CDATA[THE REACTION CAUSED BY WORK STRESS, JOB SATISFACTION, AND ORGANIZATIONAL COMMITMENT TO TURNOVER INTENTION ON THE EMPLOYEES AT PT. BALI TOWERINDO SENTRA, TBK ]]>
<![CDATA[Abednego Abednego]]>;
<![CDATA[Charles Bohlen Purba]]>
<![CDATA[ Dinasti International Journal of Digital Business Management Vol 2 No 3 (2021): Dinasti International Journal of Digital Business Management (April - May 2021) ]]>
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DOI: 10.31933/dijdbm.v2i3.824
<![CDATA[This research aimed to investigate the affect which appeared on Employees at PT. Bali Towerindo Sentra Tbk relates to the high of turnover intention which caused by work stress, job satisfaction and organizational commitment. This research was included in type of causality research with quantitative research methods. Those population here was employees at PT. Bali Towerindo Sentra Tbk, which amounted to 395 people. Meanwhile, the sample consisted of 202 respondents (Slovin, 5% error tolerance). Data analysis method that used was multiple linear regression analysis to examine all the research hypothesis. The outcomes earned from this research was illustrated that work stress, job satisfaction and organizational commitment had a positive and significant impact on turnover intention. Work stress, job satisfaction and organizational commitment were also had simultaneously impact towards the turnover intention.]]>
<![CDATA[THE EFFECT OF WEBSITE QUALITYAND ELECTRONIC WORD OF MOUTH ON TRUST TO ENCOURAGE PRODUCT PURCHASE DECISION THROUGH BERRY BENKA (CASE STUDY: BERRY BENKA CONSUMER) ]]>
<![CDATA[Muhammad Mirza]]>;
<![CDATA[Djumarno]]>;
<![CDATA[Dudi Permana]]>
<![CDATA[ Dinasti International Journal of Digital Business Management Vol 2 No 3 (2021): Dinasti International Journal of Digital Business Management (April - May 2021) ]]>
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DOI: 10.31933/dijdbm.v2i3.825
<![CDATA[ThisXstudy aims to analyze the influence of website quality, Electronic Word of Mouth, Trust,and purchasingXdecisions. The object of this study was berrybenka consumers, and the number of sempel determined was 210 respondents using a calculation method based on heir formula multiplied by 5. XPurposiveXsamplingXmethod, data collection method using questionnaire, and data analysis usingXPartialXLeast Square (PLS). The results of the study are known that Website Quality affects purchasingXdecisions, ElectronicXWord of Mouth affects purchasingXdecisions, XTrust influences purchasing decisions, TrustXinfluences purchasing decisions, XWebsite QualityXaffects Trust, Electronic WordXofXMouth affectsTrust, Trust plays a role in mediating Website Qualityto consumer decisions, Trust plays a role in mediating Electronic Word of Mouth to consumer decisions.]]>
<![CDATA[PURCHASE INTENTION AND PURCHASE DECISION MODEL: MULTI CHANNEL MARKETING AND DISCOUNT ON MEDCOM.ID ONLINE NEWS PORTAL ]]>
<![CDATA[Nasikhul Amin Al Hafizi]]>;
<![CDATA[Hapzi Ali]]>
<![CDATA[ Dinasti International Journal of Digital Business Management Vol 2 No 3 (2021): Dinasti International Journal of Digital Business Management (April - May 2021) ]]>
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DOI: 10.31933/dijdbm.v2i3.826
<![CDATA[This study aims to determine the effect of multi-channel marketing and discount / saving value on purchasing decisions through clients' buying interest in advertising services provided by Medcom.id. The numbers of respondents involved in this study were 85 respondents. All respondents are clients (agencies or companies) who have advertised on Medcom.id. The data in this study were analyzed quantitatively using the Partial Least Square technique with the help of the Smartpls program. The research results are: (1) Multi-channels marketing has a positive effect on the purchase interest of prospective clients, the better the multi-channel marketing conducted by Medcom.id, the higher the buying interest of prospective clients to advertise on Medcom.id; (2) Discount has a positive and significant effect on consumer buying interest, the more attractive the discount Medcom.id offers, the higher the buying interest of potential clients to advertise on Medcom.id; (3) Multi-channels marketing has a positive effect on client purchasing decisions, the better the multi-channel marketing conducted by Medcom.id, the higher the purchasing decisions of prospective clients to advertise on Medcom.id; (4) Discount has a positive and significant effect on consumer purchasing decisions, the more attractive the discount offered by Medcom.id, the higher the purchasing decisions of prospective clients to advertise on Medcom.id; (5) Purchasing interest affects consumer purchasing decisions, prospective clients with high buying interest tend to have high purchasing decisions for advertising services offered by Medcom.id; (6) Purchasing interest can mediate the effect of multi-channels marketing on purchasing decisions, the better multi-channels marketing will increase client's buying interest which in turn will improve purchasing decisions; (7) Purchase interest can mediate the effect of discount on purchasing decisions, giving discounts that attract prospective clients will increase prospective clients' buying interest which in turn will increase client purchasing decisions.]]>
<![CDATA[DETERMINATION OF CONSUMER VALUE AND PURCHASE DECISIONS: ANALYSIS OF PRODUCT QUALITY, LOCATION, AND PROMOTION ]]>
<![CDATA[Renil Septiano]]>;
<![CDATA[Laynita Sari]]>
<![CDATA[ Dinasti International Journal of Digital Business Management Vol 2 No 3 (2021): Dinasti International Journal of Digital Business Management (April - May 2021) ]]>
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DOI: 10.31933/dijdbm.v2i3.834
<![CDATA[Literature review is useful as a first step to initiating a study. Before determining the title, it's a good idea to prepare supporting articles for research, including previous research or as relevant research. Relevant and theory-reinforced articles are needed to look at the relationship between variables and build hypotheses. This article discusses variables that affect consumer value and consumer decisions to make decisions. The variables of product quality, location and promotion became the variables with the 3 highest values at the time of the pre-research survey. Of course not all factors that influence purchasing decisions and consumer value are discussed in this article, only a small part will be reviewed and reviewed. The results of the review show that all exogenous variables have a direct or indirect effect on endogenous variables.]]>
<![CDATA[THE ROLE OF BRAND IMAGE IN MEDIATING THE EFFECT OF PRODUCT QUALITY, SERVICE AND PRICE ON PURCHASE INTEREST ]]>
<![CDATA[Tri Ajeng Melati]]>;
<![CDATA[Didik J. Rachbini]]>;
<![CDATA[Endi Rekarti]]>
<![CDATA[ Dinasti International Journal of Digital Business Management Vol 2 No 3 (2021): Dinasti International Journal of Digital Business Management (April - May 2021) ]]>
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DOI: 10.31933/dijdbm.v2i3.835
<![CDATA[The purpose of this study was to analyze the effect of product quality, service and price in influencing purchase intention, as well as to determine the role of brand image mediating the effect of product quality, service and price on purchase interest in the Daihatsu Xenia brand in South Tangerang. The population in this study are people in South Tangerang city who are involved in the process of searching for and purchasing lmpv vehicles. The sample used in this study were 190 respondents. The sampling method was done by using purposive sampling method. This study uses SEM data analysis techniques and data processing using Partial Least Square (PLS). The results of this study indicate that product quality is proven to have a positive and significant effect on brand image, service quality is proven to have a positive and significant effect on brand image, price is proven to have a positive and significant effect on brand image, product quality is not proven to have a positive and significant effect on brand image. Purchase interest, service quality is proven to have a positive but insignificant influence on purchase intention, price is proven to have a positive and significant effect on purchase intention, brand image is proven to have a significant effect on purchase interest. Then in this study it is also proven that brand image fully mediates the relationship of product quality to purchase intention, brand image does not mediate the relationship of service quality to purchase intention, brand image partially mediates the relationship between price and purchase intention.]]>
<![CDATA[THE IMPACT OF JOB SATISFACTION, COMMUNICATION AND COMPENSATION TOWARDS EMPLOYEE PERFORMANCE AT PT. PEGADAIAN (PERSERO) IN TANGERANG AREA ]]>
<![CDATA[Febrinol Febrinol]]>;
<![CDATA[Anik Herminingsih]]>
<![CDATA[ Dinasti International Journal of Digital Business Management Vol 2 No 3 (2021): Dinasti International Journal of Digital Business Management (April - May 2021) ]]>
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DOI: 10.31933/dijdbm.v2i3.836
<![CDATA[The research purpose was to revealed and described those impact which is from job satisfaction, communication and compensation towards employee performance at PT. Pegadaian (Persero) in Tangerang Area. The method that used on this research was an explanatory survey to explain and described the phenomena which occured through examining the impact which occured between variables, the research population was 150 people with sample of 109 employees at PT Pegadaian (Persero) in Tangerang Area which consisting of collateral appraisers, cashiers and from micro credit department. Data collection techniques by the surveys through questionnaires, interviews and observations. The analysis method that used was descriptive statistical analysis, validity and reliability test, classic assumption test, which includes normality test, heteroscedasticity test, multicolonierity test and hypothesis test through multiple linear regression analysis techniques which processed by the SPSS 25 program. The results from this research was illustrated that both partially and simultaneously the job satisfaction, communication and compensation have an impact towards employee performance at PT. Pegadaian (Persero) in Tangerang Area.]]>
